Lego is one of the most valuable brands for play materials, headquarters in Billund, Denmark. The story started from a carpenter workshop, where Ole Kirk Kristiansen started making wood toys in 1932. From there on they have never looked back, guided by the company spirit: "Only the best is good … [Read more...]
Nike SWOT Analysis
Today we will chart out Nike SWOT Analysis Strength, Weakness, Opportunity and Threats. Nike Inc. is the most popular brand in the US market for the sports footwear, apparel, equipment and accessories. It was founded by Blue Ribbon Sport in the year 1964 by Bill Bowerman and Phil Knight. Nike is … [Read more...]
Shotgun Approach in Marketing
If we look at the marketing techniques to target users, we can classify them into two basic techniques. First one is “Shotgun Approach” and the second one is “Rifle Approach”. Both are used by companies to get the attention of customers and make their business stand out from other competitors. While … [Read more...]